Friendly Soap products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives, sulfates or triclosan. They’re all of these things.

For soaps this ethical they use a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed by hand in Yorkshire. The soap is biodegradable too, so it’s better for the planet even once you’ve used it. Not to mention the recycled and recyclable packaging.

Unless you’ve read the online reviews, you probably won’t believe just how rich and velvety these soaps are. That irresistible creaminess doesn’t just mean they’re gentle and nourishing for whichever bits of your body you use them on, it also means they go further than you think. The fact that they go further than you think means they’re even better value than you think too.

Our tip: Keep your bar of soap ready for shower action in a hemp soap bag.